How Does the 7 Ps Work In Digital Marketing?

How Does the 7 Ps Work In Digital Marketing?

You may know the 7 Ps of the standard and extended marketing mix if you work in marketing. Although these strategies are most commonly utilized in marketing, they can also be used in the digital world.

Marketing Mix

Price

Your pricing methods for the product you’re promoting (selling price, discounts, etc.)

Product

The product’s features and services that distinguish it (quality, packaging, appearance, etc.)

Place

The product’s distribution and where it can be found (logistics, distribution channels, market coverage, etc.)

People

The employees of the company and how you want them to be seen by your clients (customer service, attitude, appearance, etc.)

Promotion

The creative components increase client and consumer awareness of the business and product (Advertising, Media, PR, etc.)

Extension of the Marketing Mix

Process

The systems and procedures for getting a product to a customer (software, equipment, etc.)

Physical Evidence

A physical aspect of a client’s environment during decision-making and purchasing processes (Shopping bags, badges, lanyards, reviews, etc.)

How can this work in digital marketing?

Your website is your business in the world of digital marketing. The data on your website should add value and be helpful to your users because it symbolizes your company’s beliefs and ideas. You’ll be well on delivering a better plan if your marketing plans also match the marketing mix. 

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Price

You can use a variety of pricing strategies on your web to make your brand stands out to your users:

  • Price cutting (20% off etc.)
  • Packages and bundles
  • Discount codes
  • Online vouchers

Place

Although selling an item in the digital world may look hard, some companies rely entirely on it. Many Uber drivers, for example, are waiting for the golden phone call to pick up a passenger via the app. The user may see the driver’s location and contact them through this digital medium immediately.

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Promotion

This is a relatively simple one to include in digital. In digital marketing, there are many effective ways to use marketing:

  • Social Influencers
  • E-banners
  • Podcasts
  • Email
  • Websites
  • Social Media
  • SEO
  • Video Advertising
  • Web Forums
  • Blogging
  • Digital PR
  • PPC
  • YouTube
  • E-newsletters

Conclusion

So far, we have discussed the 7 Ps of the standard and extended marketing mix. Courses in digital marketing are worthwhile. Taking a course from a respected training institute and having the course given by industry experts is a fast and practical approach to learning new skills and expanding your understanding of digital marketing. To learn about Digital Marketing, join Digital Marketing Course in Mumbai. Also read Digital PR.